Ultra violet systemetic

UltraViolet (system)

UltraViolet is a cloud-based digital rightslocker for movies and television shows that allows consumers to store proofs-of-purchase of licensed content in an account to enable playback on different devices using multiple applications from several different streaming services.[1] UltraViolet also allows users to share access to their library with up to five additional people. UltraViolet is deployed by the Digital Entertainment Content Ecosystem,[2][3] an alliance of 85[citation needed]companies that includes film studios, retailers, consumer electronics manufacturers, cable television companies,internet service providers (ISPs), internet hosting vendors, and other internet systems and security vendors,[4] with the notable except for Walt Disney Feature Animation,Google, Amazon.com and Apple.

OperationEdit

To use UltraViolet, consumers need to create a free UltraViolet account, either through a participating UltraViolet service provider, or through the official UltraViolet website. An UltraViolet account is a Digital Rights Locker where licenses for purchased content are stored and managed irrespective of the point of sale. The Ultraviolet account holder is allowed to share their library with 5 other users, which are called members.
Consumers can acquire UltraViolet rights by purchasing a physical disc that includes an UltraViolet activation code, by purchasing a movie directly from an electronic retailer (a.k.a. EST, or electronic sales through), or by using a disc to digital service (D2D). Disc to digital services allow consumers to insert a DVD or Blu-ray into their computer's disc drive, scan it to verify ownership, and then add it to their UltraViolet collection for a fee. Several retailers including Vudu and CinemaNow offer this service. Flixster had been offering a D2D service as well, but it was suspended onceFandango acquired Flixster in early 2016 and another independent movie streaming service, M-GO.[5]
Consumers can then stream or download their UltraViolet content from any participating retailer. Participating retailers are listed in the table below.
The UltraViolet digital locker does not store video files, and is not a "cloud storage" platform. Only the rights for purchased content are stored on the service. UltraViolet only coordinates and manages the licenses for each account, but not the content itself. By creating a digital-rights locker rather than a digital media storage locker, UltraViolet bypasses the cost of storage and bandwidth used when the media is accessed and passes that cost on to various service providers. In addition, by only managing the rights and licensing of content, UltraViolet insulates itself from future technological advances, allowing users to keep watching content they have purchased.

Content partnersEdit

Five of the "Big Six" major film studios and"mini-major" Lionsgate are members of DECE, and release their content with UltraViolet rights.[6] Other minor film and television studios release their programming and movies with UltraViolet rights, but are not DECE members.
Walt Disney Feature Animation is not members of DECE, and do not release any of their films with UltraViolet rights. On February 25, 2014 Walt Disney Feature Animationlaunched a competing digital movie locker system called Disney Movies Anywhere that allows any WDFA movie purchased or redeemed at any participating WDFA provider to be played using all other DMA providers. DMA providers include iTunes, Vudu, Google Play, Amazon Video, And Microsoft's Movie Store. The VUDU addition, in a way, allows the Ultraviolet content to merge with the WDFA content using a single streaming provider. Non-participation in the DECE consortium does not prohibit from releasing Walt Disney Feature Animation films with UltraViolet rights later.

UltraViolet digital retailersEdit

UltraViolet content is available from many existing movie streaming services,[7] using their existing streaming and DRM technologies. Some services offer downloads that can be saved on PCs, tablets, gaming consoles, or phones for offline viewing. Below is a table of all the streaming providers and the countries they serve.
Content can also be streamed over the Internet to an unlimited number of devices, depending on the content license rights held by the streaming provider. Up to three streams can be simultaneously transmitted.[8]

Comparison of streaming providersEdit

ResolutionDisc to DigitalMovies Anywhere
SD (480p)HD (720p)HDX (1080p)UHD (4k)
VUDUYesYesYesYesYesYes
FandangoNow(previously M-GO)YesYesYesYesNoNo
blinkboxYesYesNo[9]NoNoNo
Other less notable streaming providers include: Kaleidescape, Verizon FIOS On Demand, Sainsbury's Entertainment, Videociety and Nolim Films.

Player support of streaming providersEdit

Set-top boxVideo game consoleSmartphone / Tablet
RokuAppleGoogleAmazonMicrosoftSonyAppleGoogleMicrosoft
Apple TVChromecastFire TVXbox 360Xbox OnePS3PS4iOSAndroidWindows Phone
VUDU [10]YesYesYesNoYesYesYesYesYes [11]Yes[12]Yes
FandangoNow(previously M-Go)YesAirPlayYesNoNoYesNoNoYesYesNo
Flixster VideoNoAirPlayYesNoNoNoNoNoYesYesNo
blinkbox[13]NoNoYesNoNoYesNoNoYesYesYes

Streaming providers availability by countryEdit

The following information comes from the UltraViolet FAQ.[14]
USACanadaUKAustraliaNew ZealandFranceGermanyIrelandSwitzerlandAustriaBeNeLux
VUDUYesNoNoNoNoNoNoNoNoNoNo
FlixsterNoYesYesYesYesYesYesYesYesYesYes
blinkboxNoNoYesNoNoNoNoNoNoNoNo

Download capabilityEdit

Some Ultraviolet streaming providers offer the capability to download movies and TV shows. They have their own proprietary video formats but they are not cross-platform. They must be downloaded and played within their own proprietary PC, Mac, IOS, or Android apps.
The Ultraviolet Common File Format (CFF) was created by DECE to allow downloaded video files to be copied between devices, stored on physical media (e.g. DVDs, SD cards, flash memory) or online backup services. They are designed to be playable on any UltraViolet authorized device (e.g. Blu-ray, streaming media players, Smart TV's, or mobile devices) or software player registered to the household Ultraviolet library.
No UV streaming providers have announced support for the CFF. Following the 2015 simplification of the UV ecosystem, the Common File Format was made optional. Studios are no longer required to provide CFF encodes, and retailers are no longer required to make CFF downloads available. No UV CFF players or software has been released by manufacturers.[15]

Selected DRM technologiesEdit

DECE had originally approved six DRM technologies for use in conjunction with the CFF, which was never launched.
The selected DRM technologies are:
  • Google Widevine DRM, chosen for its strong position on set-top boxes
  • Marlin DRM, chosen for its compatibility with many Connected TVs
  • OMA CMLA-OMA v2, chosen for its strong position on mobile devices
  • Microsoft PlayReady, chosen for its wide availability on PC and CE devices
  • Adobe Primetime DRM, chosen for its wide availability on PC devices
  • DivX DRM[16]
Using MPEG Common Encryption, any of these DRMs can be used to play the same file. There is no need to download another version to use a different DRM. The same file works everywhere (for a given screen size).[citation needed]

DrawbacksEdit

Limited interoperability with existing services
  • Several popular digital media stores, including Amazon Video, Google Play andiTunes currently do not support UltraViolet. However, UltraViolet titles can be streamed on Apple and Android devices using third party apps from many of the UV streaming providers.[17]
  • The number of UltraViolet services is becoming fewer. Several services have shut down.
Not all film studios participate in the UV ecosystem
  • The Walt Disney Company does not provide UV rights with their digital content. Walt Disney launched its own competing digital rights locker called Disney Movies Anywhere (powered by keychest) that works with iTunes, Vudu, Amazon Video, and Google Play.[18] On September 8, 2015 Disney Movies Anywhere added support for Amazon Video and Microsoft Movies & TV.[19] Since 2017, support for Microsoft has been discontinued. In October 2017 Disney announced that it would be shutting down Disney Movies Anywhere and migrating its content to a new service called Movies Anywhere, which Disney also owns. Movies Anywhere is a digital movies locker that includes Disney content plus movies from iTunes, Amazon Video, Google Play, and Vudu.
  • Beginning in 2012 MGM has released its new home video titles with UV rights, but they have only made a small number of their catalog films available with UV rights, and they do not participate in Disc to Digital services.
Not all UV enabled films are available to stream from all UV services
  • Due to contractual agreements between the studios and the streaming services, some titles are only available to stream from select UltraViolet services. Some titles may not be available on your particular service of choice.
Restrictions on use
  • It is not possible to download an UltraViolet movie or television show and copy it to another device, such as a smartphone or tablet. Consumers must use a third party app to download movies on portable devices.

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